Leaf & Berry Co. is a conceptual beverage brand centered around fresh, plant-forward drinks designed for everyday moments.
Developed from a GoodBrief prompt, the goal was to create a complete branding system that feels both delightful and calm, appealing to a lifestyle-driven audience through thoughtful design and cohesive storytelling.
The Challenge
The brief called for a full brand identity for a vegetarian drink company targeting couples, with a tone that balances joy and ease without feeling overly playful or chaotic. The challenge was to create something vibrant enough to feel refreshing and inviting, while still grounded, modern, and cohesive across multiple touchpoints.
The Approach
The solution was rooted in contrast and harmony. A clean, rounded wordmark establishes a sense of calm and approachability, while the custom icon introduces personality through a simple berry-and-leaf mark that feels organic but refined.
A flexible visual system was developed to scale across packaging, digital, and lifestyle imagery. Bold fruit illustrations paired with soft textures create a sense of freshness and tactility, while a restrained color palette keeps the overall experience balanced. Typography plays a key role in hierarchy—combining expressive, flavor-driven lettering with structured, modern type for clarity and consistency.
The result is a system that feels lively without being loud, and structured without feeling rigid.
The Results
The final brand system translates seamlessly across multiple applications—from packaging and product mockups to social and lifestyle imagery—creating a cohesive and recognizable identity.
The packaging design highlights each flavor through vibrant, textured fruit compositions, while maintaining consistency through layout, typography, and brand elements. Supporting graphics and patterns extend the identity, adding depth and versatility across digital and print use.
Overall, Leaf & Berry Co. presents a brand that feels fresh, modern, and thoughtfully crafted, successfully balancing delight with calm in a way that feels both natural and elevated.
Scope of Work
- Brand Identity Design
- Logo & Icon System
- Typography System
- Packaging Design
- Illustration & Pattern Design
- Product Mockups
- Art Direction & Visual Language